Hype
The
passage, “Hype,” is about how commercial pollution, ads for example, shown
everywhere and everyday slowly corrupting our brains. Everywhere you turn there
is an ad being shown or an commercial being heard, sometimes giving off both
false and truth advertisements. As stated in the passage, “Everyday an
estimated 12 billion display ads, 3 million radio commercials, and more than
200,000 TV commercials, and more into North America’s collective unconscious.” There
are interactive screens on supermarket carts, installed by a company called
VideoCarte, so that you can see ads while you shop. There are even ads on the
nozzle that you use to pump gas into your car.
As stated in the passage, “Advertisements are most prevalent and
toxic of the mental pollutants.” Kids who choose to sing silly jingles for a TV
commercial instead of learning or being able to sing all 26 letters in the
Alphabets. For an example, my 6 year old nephew knows all of the words to the
Reeses Puff commercial better than he knows his math. Not all ads and
commercials are bad by the way. Some of them give out positive information such
as telling kids and adults as well, not to drink, do drugs, smoke cigarettes,
fight, and so much more. Whether they’re good or bad, commercial pollution
sticks in our brains more and better than most information.
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